Whats Different?
*hint* It’s not just a lower redline
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Redlines and baselines are important, but they’re just one metric to determine good commissions. A low redline doesn’t always translate to the highest earnings if other factors, like dealer fees and adders aren’t competitive. That’s why we take a comprehensive approach to ensure you maximize your payouts.
Because redlines are constantly changing, we don’t publish them here, but we’re happy to review them with you during a discovery call. Thanks to our low overhead, we’re able to offer some of the most competitive redlines in the industry. For example, in markets like Colorado, we provide redlines below 2.2 with no splits—keeping more money in your pocket.
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Many installers advertise low redlines but pad their dealer fees—what does that mean for you? It means you can sell the same system, with the same loan, at the same price, but one proposal can end up costing your customer thousands more. To price match, you’re forced to lower your base price per watt, effectively making that “low redline” meaningless.
At Cake Solar, we solve this problem by offering access to multiple finance options through our network of top installers. This allows us to help you choose the best option for both you and your customer, ensuring competitive pricing without sacrificing your commissions.
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Adders are one of the most frustrating aspects of solar sales. Even with the best redline in the industry, your commissions can quickly disappear if they’re eaten up by excessive adders. That’s why many of our install partners offer reduced adders—or practically none at all.
Because we have the flexibility to choose from multiple installers, we’ve seen projects with over $10,000 in adders eliminated simply by using a different installer that was a better fit. This ability to match the right project with the right installer ensures you keep more of your hard-earned commissions and provide your customers with the best deal possible
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Rev share can work well in some markets and scenarios, but it doesn’t make sense everywhere. That’s why we don’t tie ourselves to a single model. In markets with high utility rates, rev share often isn’t the best option. On the other hand, in areas with lower utility rates, it can make more sense.
At Cake Solar, we offer flexibility and options to fit your needs. Plus, we keep things simple: we charge a flat fee for every project sold and let you keep 100% of everything else. With access to multiple models and solutions, we can help you find the best fit for you and your customer—every time.
Into the weeds with Dealer Fees
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Company A
Company A has a 7.38 kw system priced at a standard rate of 3.5 net ppw. The customers payment is a $156 a month for a total loan amount of just under $41,000.
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Company B
hint: We’re Company B!
Here’s the same 7.38 kW system priced at $3.50 per watt. But with us, the customer’s payment is just $139 a month, and the total loan amount is nearly $5,000 less!
Same system size. Same loan terms. Same base price per watt. The only difference? Dealer fees.
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Company A (again)
For Company A to price match Company B, they’d need to lower their base price per watt by nearly $0.40. That’s up to $400 per kW in lost commissions—just to match a proposal that was already set to pay out more! And this doesn’t even factor in Adders! Why settle for less when you can start with the best?
Commission Example
“ I sold a self gen through my Freedom dealer. I was projected to make $4,000 in commission. After adders I was going to make less than $1,000. I was able to sell it through Cake and earn over $10,000 in total commission and I got the customer a better deal.” - Tyler (Colorado)
Colorado:
System Size: 7kw
Solar Pros/ Boundless: +/- $6300
Ambia: +/- $6930
Cake: $10,500
Difference: +/- $4,000
*This example is based off the same system size, same loan terms based on monthly payment. The commission difference is often times even bigger when factoring in lending options and installer adders. Commission difference varies by installer and market.
At Cake Solar, you’re going to make more on your self-gen. Period.
Share the details of your project, and we’ll show you the difference in what you’ll earn. Don’t leave money on the table—see how much more you can make with Cake!